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Off line promotion |
Should You Advertise on TV?
When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?" I can't answer that questions until I ask a number of questions first. Do you have an advertising plan? Are...
How Writing Radio Can Help You Become a Better Writer
Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition. Of...
Using the Media Effectively
The media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that? Outlined...
Ask Mr. D - Offline Advertising
Dear Mr. D, I operate an online gift shop. With the holidays coming, I would to do some offline advertising. But, I have checked the ad rates for my local newspapers, radio stations and TV station and all their prices are astronomical. My...
"Trade Shows"
Trade Shows are a great way to meet prospective clients. At first, it seems like a "walk in the park", and they can be a lot of fun. Many of the visitors to the show are there to see what is being offered, and to them it is more of a holiday...
Deliver Workshops and Promote Your Business
Pssst! Want to make money while promoting your business? Deliver workshops or training events in your area of expertise, and you'll accomplish both. You'll also establish yourself as an expert in your field. If you are afraid of public...
5 Surefire Ways to Botch Your Media Interview
Has a writer or journalist ever asked you for an interview about your industry or your business? During the seven years that I've been a writer, I've interviewed many business people for articles that are underway. And in that time, I've encountered...
How To Create A Brochure And Cover Letter Your Prospects Will Respond To...NOW!!!
Millions of dollars are spent annually on creating and sending brochures and cover letters. Most of these dollars are wasted, because these marketing materials don't do what they're supposed to do: get a prospect to act, either by requesting...
Getting on the Radio: 10 tips to a successful talkshow
For many of us, getting on a radio talkshow can be a great tactical move as part of our overall publicity effort. Pitching an appearance on a talkshow begins with much of the same groundwork as preparing for a news release or other media pitch,...
Getting the Word Out...Offline
You've taken your business to the Internet, developed a web site that SELLS and you've automated your sales process. So, where is all of the traffic? How come your hit counter isn't going through the roof, and where are the sales? Now,...
Getting Ready for a Media Interview
If you're in business, especially if you are doing business on the Internet, the day will come when you are invited to do a media interview. Perhaps someone has read your online articles and is impressed, or perhaps your local newspaper or television...
Make a Postcard from your Home Page
You know how difficult it is to drive traffic to your site. The sheer numbers of websites make it all too easy to get lost in the crowd. Search engines are becoming less effective at keyword searches, banner advertising has a lower clickthrough...
Promoting Your Business on CD
In the Music industry, whenever most independent musicians release a new recording today, a certain aspect of their promotion entails their distribution and giveaway of FREE samples of their music on a separate promotional compact disc....
Promote Your Business On Television & Radio
How would you like to not only promote your business on television and radio, but also become a local, regional, or even national celebrity at the same time? Think it can't be done? Think again. I will show you exactly how to do just that,...
Using TV In An Internet World
For some reason, a lot of beginning net entrepreneurs think that just because their business is Internet-based that all their advertising must be as well. However, with the recent explosion of dot-com commercials (just look at the Superbowl!),...
Use The Media To Make Your Personality Famous
The media and public love certain kinds of personalities. Although few of us really have those personalities, all of us can cultivate the public image that we have one of them. This can make you a favorite of the public and a darling of the...
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