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General marketing articles |
Online Communities - A marketers wildest dream and worse nightmare!
Online Communities are all over the Internet and attract lots of visitors which make them ideal for marketing. People participating in these communities share information about whatever they want under various topics. Some of these discussions get very...
Credibility – Are You Ready to be 'Googled' by Your Clients?
The internet is everywhere. Many investigate those they do business with or come across in their lives on the internet. People even check on their dates. This practice has become so common that it has spawned new terminology: it is called "googling" someone....
The Nine Warning Signs that You need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself. 1....
Why Most Marketing Videos Don't Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Over the years, I have been given many failed corporate communications videos to...
How to Write Your News Release
Follow this step-by-step process to write and expose your news. FORMAT Call it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'. This implies urgency. It also...
What's Your NICHE Market – II ?
In my online Internet Marketing classes the most common question that is asked by most netpreneurs new and old is "WHERE DO I FIND MY NICHE." In order to understand NICHE marketing you first need to understand MARKET TRENDS. Now don't get...
What's Your NICHE Market – III ?
What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers! Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That...
Lost in Translation? How to get your marketing message to an international audience
Did you know that only 28% of the entire European population can read English? This percentage is even lower in South America and Asia. Even the growing Hispanic community in the U.S. still prefers to read in Spanish for the most part. This means that...
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