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General marketing |
In The Beginning
The greatest occupational high that financial services Marketing Directors experience is bringing a vision to market through a financial product or service innovation. Seeking to experience the same euphoria that great inventors like Benjamin Franklin...
Slice and Dice
Many financial services power-houses—e.g., Fidelity, CitiBank, Merrill Lynch and MetLife, have adopted a marketing positioning strategy that portrays them as leaders in virtually all segments of the market. As a result, their financial sales and marketing...
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on? What? You didn't know that? If you truly want to succeed in business, you need to learn and understand how...
Marketing 2005
OK, if you're not going to hire me to develop your 2005 marketing communication plan for you I have a few suggestions that you may not have considered as part of your marketing arsenal. Of course, you already have a company name, a positioning...
Marketing For Just Cause
Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category grew...
Reverse The Risk And Boost Your Profits
As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal. Risk Reversal Defined Risk...
Unique Selling Proposition - Your Competitive Advantage!
To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors. In other words, you need to make your business special...
Easy Marketing Communications Planning Steps
'Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that? For those of you with marketing communications anxiety, here's a step-by-step...
6 Ways That Blogging Can Save You Money
6 Ways That Blogging Can Save You Money Copyright © 2005 Tinu AbayomiPaul Even though I've had several personal blogs for years, I've only been officially business blogging since 2003. So in going back over expenses for the last quarter, you...
Credibility. It's not what you think.
Look up 'Credible' in Websters Dictionary and you'll find: "Capable of being credited or believed; worthy of belief; entitled to confidence; trustworthy." OK, so no surprise there. Credibility gives you permission to speak, and gives the...
Turn your Business New Year Resolutions in PR Revolutions
As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element...
Don't Put All Of Your Eggs Into One Basket
Don't Put All Of Your Eggs Into One Basket I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all...
Brand yourself with a Better Bio
A bio is a key part of your marketing toolbox. And a well written one is worth it's weight in gold! This seeming simple marketing blurb has the amazing power to wow the media, impress a decision maker, or showcase your expertise to any potential buyer....
Offset Printing- Varnishing techniques
Creating New Dimensions in Printing and Litho Think for a moment. Is there a particular brochure or printed piece that stands out in your memory? Can you recall what feature or features have kept it with you! Could it be graphic design?...
The Online Marketing Formula!
The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact. One walks into a department store and has the experience...
Mission Position
Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your position...
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