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General marketing |
Why Doesn't My Small Business Web Site Sell?
Many small business owners are disappointed by the ability of their web sites to generate new business. Simply having a web site does not guarantee its effectiveness as a marketing tool. If your web site is unable to consistently generate new leads and...
How do you define a good logo Design?
Everyone wants his company logo to be the best but how good is good? How do we define a good logo? Is it necessary to be colorful or an exquisite piece of art? Can a simple design work as a good logo? We are often in a dilemma. Now to define a...
What's The Difference Between Marketing And Advertising?
Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let's start off...
Why Strategic Marketing Should Be Taught In Seminary
Why are so many churches content with being culturally irrelevant and creatively archaic? If you train someone to be irrelevant, they will be. If someone is given archaic ideas for presenting relevant material, the material will no doubt be perceived...
Seven Ways To Put Show Biz Into Your Trade Show
The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are in show business. In today's marketplace, consumers are drawn by glitter...
Seminar Marketing: Boost Your Business by Running Seminars
All professional practices have the perennial problem of how to attract new clients. The comfortable days that some of us once knew have long since gone and competition is now the order of the day. Professionals who have not been trained in marketing...
"Marketing Therapy: Stop Sabotaging your Marketing"
As a CEO or business owner, have you ever felt like your mind was going in circles when trying to decide what you should do next to grow your business? Have you agonized over how to get more business, express your value, minimize your risks, and realize...
Top 20 Ways To Prepare For & Give a Media Interview
Imagine your good fortune: you've been contacted by a member of the press (newspaper, radio, tv, Internet, whatever) and they want to interview you! What a great publicity opportunity! You accept gladly, but after the initial thrill wears off, panic sets...
How to Promote Products
Armed with an business idea, the basic questions must be asked. "Is there a market for my product or (service), and can it support me? Finding the answers means that you will have to do some Market Research to define the size of this market, it's...
Why You Need A Marketing Plan To Achieve Ultimate Success
Effective marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure. The key elements of a successful marketing...
Three easy website tips to increase site revenue
Pay attention to the area "above the fold" This is the area on a web page that is visible without any vertical scrolling. It is one of the most valuable assets in your revenue generation plan because this is where your visitors will look before they...
How to deal with mistakes
This is the final Newsletter of the year. I do hope you had a great year. Many of you probably wish things could have been better. May be you could have made better judgments in some occasion. I am sure that if you could see the future, you would have...
Your eStrategy . . . Do You Have One?
So . . . you have a website. You've invested a pretty penny in its development. As fantastic as it may be, think of your website as one little brochure lost in a storeroom amidst millions of other brochures. Will anyone ever find it? Without an...
The Top 10 Ways to Market Any Business to Thousands by Leading Teleclasses
As business owners, we all know that the key to fantastic sales is to let your customers have a personal experience of you. The difficulty, of course is that to give every customer that experience personally requires a tremendous time commitment of ourselves...
Make Your Business Cards Work
What's the cheapest, most under-used marketing tool you have? The answer's no secret ... it's your business cards. By the time you have read this article, you'll know several ways in which you can increase your profits by making better use...
12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based on...
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