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Direct mail |
Do You Know The Common Direct Marketing Measurements
John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted,...
Writing direct mail that really, really works
So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer's association is worth...
The 4-Step Formula for Writing Sales Letters That Get Results
The 4-Step Formula for Writing Sales Letters That Get Results There is a simple 4-step formula that will help you create clear, more powerful sales letters that get results. Most sales letters forget to involve the reader and drone on and on about...
Classifying Customers and Identify Profit Centers for your Business
By grouping and mapping out the relationships you have with your customers, you can do more to finding profit centers in your business than anything else. This exercise will go a long way to demonstrate to you that not all customers are created equally;...
How to write direct mail that really, really works
How to write direct mail that really, really works So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that...
Direct Mail
Direct Mail The web is a most versatile and often misused medium for direct marketing. In this email, I will share tips and techniques to make the web a major advertising tool for your sales and marketing efforts. Do you have a website?...
How to benefit by carrying out a responsible email marketing campaign
Spam seems to be increasing by the minute and this has become a major subject of concern for email marketers. Responsible email marketing is the only way by which organizations can make sure they are safe. This is the reason why responsible email marketing...
Why Should You Compare Your Email Campaigns?
Making sure that your email newsletter subscribers are receiving the best of your information is very important. If you are using an optin list from a while then you should know: What grabs most of your subscriber's attention? How frequently...
Seven reasons to use direct mail for sales lead generation.
1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct...
Eight Common Direct Mail Mistakes.
Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common...
Increase your direct mail response rates with freebies.
Although it may seem counterintuitive, giving something away at no charge can lower your cost per lead. That's because offering a freebie usually increases your response rate. Here's an example of what I mean. Your cost per lead is the money...
In B2B direct mail, don't ask for the order.
Business-to-business direct mail is different from business-to-consumer direct mail in one vital way: sales cycles are longer. A senior vice-president of information technology doesn't buy a $1.5-million network upgrade by dropping a business reply...
Which of the four B2B offers is right for you?
In business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. That's because business buying decisions rarely involve...
How to get prospects to open your direct mail envelopes.
In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelope...
Selling to Hi-tech Prospects with Direct Mail.
High technology prospects are different. They don't respond like consumers and they don't respond like other businesses. What works with them is often the opposite of what works with consumers. Here's a primer on how to sell high-tech products to businesses...
How-To 'Bond Like Super-Glue' With Your Subscribers!
Every successful Ezine editor knows one thing that all failing editors have yet to learn... "If you're going to make 'real' money from your Ezine newsletter, by earning cash every time you hit the 'Send' key to dispatch your latest edition; then...
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