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Copywriting articles |
Outdated Copyright Date & Information = Outdated Sales & Customers!
Try this test. Go to your favorite's list and check the copyright dates at the bottom of each site. Are they current? You might be surprised to find a good number aren't. If a company or marketer can't even take the time to update their own site's...
Power Words And Phrases
I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of "power phrases" when reading good sales copy. I usually...
Long Copy Sales Letters on the Web: Hype or Not?
I have written before about long sales copy on the web. But I have more to say on the subject. First, let me be clear about what I'm saying here. I'm not talking about long content pages within dozens of other pages on a site. I'm talking about...
Need a New Idea? Try Changing Your Perspective
One definition of creativity states that creative people look at the same thing everyone else does, yet they see something no one else does. But even creative people (which includes all of you, of course) can run into roadblocks every now and then....
Using Emotional Triggers in Ad Writing
Writing ads for either you own products or affiliate products is a large part of a marketing plan. You need to find the emotional "triggers" that will excite your prospects and get them to buy. Take a good look at the product you are promoting....
What you absolutely must know about writing headlines
It is very important that your headline causes the buyer to make an immediate judgment decision on whether or not to buy your product. If, after reading your headline, it is not possible for a person to say "I want this" or "I don't want this", then your...
How To Test Your Headlines Without Spending A Fortune In Advertising Fees
So, you've spent all this time on creating your product and you've read all the advice from every marketing expert on the internet. You've discovered one common ground among them all. And they all do agree on this one thing. Testing the headlines...
How Does Spellchecker make you Lazy?
It's a crime what laziness can do. That's the downside of automation and software tools. People get lazy. Don't get me wrong, I love technology and I depend on Spell-checking software to help with my writing. It finds the typos...
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