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Copywriting |
Five Secrets of Writing Great Sales Copy
Why are you reading this sentence? I'll bet you a steak at Ruth Chris it's because of the implied promise of the title. That promise – that you'll soon be privy to five well guarded secrets of writing great sales copy – just grabbed the skeptic...
Three Big Ol' Tips for Better Sales Letters
Growing up in the South, I used the phrase "big ol'" a lot. Big ol' truck. Big ol' house. Big ol' party. The phrase was one we used when the word "big" just wasn't descriptive enough. I think the following suggestions qualify as Big Ol' Tips....
Copywriting Makeover: It's Not About YOU, It's About THEM
I've always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page...
10 Tips on How to write a sales letter.
The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate...
Choosing Keywords That Bring the Best Results
As a search engine optimization copywriter, I've seen my share of keywords. When working with me, clients choose their own keywords (or have someone else choose them) and then send me the list to include in their copy. I must admit, sometimes I'm just...
Rules, Regs, and Recommendations for Search Engine Copywriting
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for...
Copywriting Tips for Sales-generating Brochures
Brochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail? There are several aspects...
How To Test The Body Of Your Sales Copy For Weaknesses
Your sales copy is the life source of your business. If your sales copy isn't pulling in a decent conservation rate, then your business is suffering. In this article, we are going to go over an effective way to test the body of your sales copy...
Back to the copywriting basics
You've probably read lots on effective copywriting strategies, how to utilise keywords, and various tricks of the trade for making sure your copywriting is as effective as possible. This is good stuff ... anything that results in a better website is worth...
Transform your Home Page to Pull Sales with Passion Copywriting
If you are like many professionals, you know your subject, you are an expert in your field. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy. Your home page needs...
Some copy tips from an old hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for shifting millions of dollars in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger...
A lesson in advertising from the eighteenth century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today. But it seems to...
Writing powerful effective solo ads
Everybody wants to make more money... In fact, most people would like to hit upon something that makes them fabulously rich! And seemingly, one of the easiest roads to the fulfillment of these dreams of wealth is writing effective solo ads and using...
The Headline Is Your Lifeline
Reel them in! Think for a moment about newspapers. Have you ever heard the phrase, "the headline screamed…?" This will probably give you an image of a headline that says, "Town demolished by flood", or, "Strange virus discovered in water supply"....
3 Tips For Writing Content That Will Make You Sales
Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting...
Using Emotion for Persuasion
Using Emotion for Persuasion By: Robert F. Abbott The other day, I received the last issue of a business magazine before my subscription runs out. Now, I like this magazine, but I'm swamped with reading matter so I won't renew. Of...
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