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Copywriting |
COPYRIGHT
What is copyright? No one can reproduce your work with- out your permission - not even a personal letter. How much of a writer's work can be legitimately used? A poem of 40-50 words is generally considered to be OK. Usually one is not allowed to copy...
Why Copyright?
Copyright gives the author or the publisher the legal ownership rights to control production, sale and distribution of particular documents or images. Protecting your intellectual property is a vital part of creating and selling your own digitally...
Busting Online Copyright Thieves
How safe is anyone's copyright online? Well imagine my surprise when I clicked on a website link to discover that someone had not only copied my website to their server - but was selling my ebook and undercutting me in the process! Some dishonest...
The Top 7 Rules of Power Copywriting!
Here are the top techniques and tricks that today's best copywriters use. Learn them well, remember them always and use them often! 1) Research, Research, Research. The biggest difference between good copywriters and great copywriters is...
Sure-Fire Copywriting Tips
As you know, good sales copy is critical to your success online. Although it's not something that you can learn overnight, here are a few pointers to increase your response rates ... __1. Focus on benefits, not on features. For example,...
The Free-Reprint Articles Powerhouse and Copyright Law
Writing articles is definitely a very solid method of building a client base for your online business. There is no doubt about that. The writers I speak with who use free-reprint articles for the promotion of their businesses all proudly talk about...
5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your copy, than your marketing effort is a total waste of energy...
Does Your Web Site Beat The Clock?
Tick, tick, tick. That's the sound of those all important 10 seconds slipping away - the average amount of time a visitor remains at a web site before clicking on. That is, unless you give them a reason to stay. Take a good hard look at...
Copywriting Successes and Failures: A Comparison Of the Good and Bad
It's about 7:00am and time to start my day. While my exact routine varies, one of the first things I always do is check email. As the flood rolls in, I have my finger poised on the delete button… aimed and ready to fire. But then something catches my...
Having Difficulty Writing A Compelling Offer? Click On A TV Infomercial!
Yes it's true. Everything I ever needed to learn about assembling a compelling offer, especially telling the difference between features and benefits, I learned from TV infomercials! Now, just give me a second here. Remember when you first...
Don't Write Like You Think...Write Like You Talk
The Internet has provided us marketers with an amazing opportunity. It's leveled the playing field - regardless of your background, you can now pursue a profitable business in your area of interest. But selling online brings its own set of challenges....
Creative Success
One of the clichéd mantras of the Internet marketing world is, "Content is king." Content is very important to any website, but I think that a more important focus should be on original content. Recently I was browsing through a few marketing...
How to Write a Business Memo
A business memo helps members of an organization communicate without the need for time-consuming meetings. It is an efficient and effective way to convey information within an organization. Use memos rather than letters when you are communicating...
Pumping Up The Emotional Side Of Gizmos, Widgets And Powdered Eggs.
Conventional wisdom has it that business-to-business advertising must be jam-packed with facts. But today, the facts are not enough. All advertising copy consists of two elements: What is said and how it's said. What is said is the rational part...
3 Strange And Twisted Copywriting Tactics!
1. You can build credibility with your prospects by telling them you can't solve all their problems, but you can solve a percentage of them. For example: My product can't eliminate all your problems, but what if it could take away 97.5%...
Is It Time For A Copy Facelift?
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me "Well, if there were any *good* copywriters out there, they'd be able to write it once, and it would work forever!" Oh really? Actually,...
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