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Copywriting |
How to Improve Your Writing Without Writing a Word
Many an ad, business letter and TV commercial comes into being slowly, even painfully. Maybe because some of us write as if we were still using an IBM Selectric, wite-out and a badly worn Webster's. For that matter, maybe some still are. And that's OK. But...
"The Importance Of Sales Copy"
There are a lot of online entrepreneurs trying to sell excellent products - but failing! They are failing because they are overlooking the importance of getting their message out to prospective clients. (...their "sales copy" - an effective direct response...
How to write for the web
The content on your website needs to be even more carefully thought out than the content on your brochures. This article offers some useful advice on where to start when writing for the web. Get Read To start with, web users don't read pages....
How To Use Testimonials To Increase Your Sales
Testimonials are quotations from satisfied customers and clients. They are one of the simplest and most effective ways of adding punch and power to web site sales letter. How do you get and use testimonials? Here are some tips for using testimonials: 1....
How to Harness the Real Power of the P.S.
Should your sales letter contain a P.S.? If you aren't using one, you're probably leaving money on the table. So the short answer is "yes." A well written P.S. (for "post script," literally meaning "after writing") following your signature is...
Give Me $1 And I'll Have A Powerful Marketing Weapon
One of my most powerful marketing weapons actually costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be? Well, it's my trusty notebook! It is where...
Manipulate Your Visitors With Reverse Psychology
Many people say that it is easy to write a sales copy and that there is really nothing to it. Well, all I can say is they are wrong! For many, writing your sales copy is difficult. Having the ability to write sales copy is an attribute that not many people...
A Copywriter Never Mumbles – and Other Principles of Effective Ad Copy
H.L. Mencken, the author, jounalist and social critic observed that most people "write badly because they cannot think clearly." And the reason they cannot think clearly, he went on, is that "they lack the brains." Putting aside H.L.'s cricisim...
5 Insider Secrets to Million Dollar Sales Letters
One of the most important skills you could ever learn is how to write million dollar sales letters. The difference between a killer sales letter and a mediocre one is often the difference between a successful site that earns thousands of dollars weekly...
How to make your web copy better.
One of the biggest mistakes you can make when creating a web site is to take large chunks of copy from your existing marketing materials (ads, brochures, sales letters etc.) and cut and paste them onto your web pages. What you have to understand...
11 Things You MUST Know Before Hiring a Copywriter
So you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns...
Somebody's Distributing Your Copyright Content Illegally? Know Your Facts Before You Accuse
Is someone distributing your software or other copyright content illegally over the Internet? It's possible. It happens. If you can prove your case, you have grounds for legal action. BUT -- before making yourself look foolish and creating enemies,...
Copyrights and Wrongs
Somehow we have come to believe more is better, that it's a good thing if a search engine pops up with 27,999 entries on a given subject. Yet it's because of this very "too muchness" that many journalists have found themselves entangled in the Web. Writers...
Protecting your on-line real estate
Now that you have an active website and ezine, you should be concerned about protecting it! Let's face it, your website is wide open to anyone with an itchy right clicking finger and an Internet connection. Protecting your intellectual property...
Copywriting: Techniques for a Great Body!
1) Think about your Readers When writing ad copy be sure that the average reader can easily understand and relate to it. Put yourself in their place. Would you understand? Would you say, "That's me"? One way to help you write for your readers,...
Web Legalities: Copyright
Important: This article contains opinions and information about copyright law. Keep in mind that I am not a lawyer and have not been a lawyer in any past life that I am aware of. If you have specific questions about copyright law you should contact the...
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